Agri-Tech Client
Case Study
Soil Capital is a team of agronomists that specialize in regenerative agriculture and provide certification for large corporations within the food and beverage industry to offset carbon emissions and improve their green credentials. Their innovative solution provides a new way of farming - involving no plowing - which reduces emissions by 40%.
The results are the same crop, the same yields, but less emissions - making it a win-win for their customers and for the planet. Certification is provided which enables Soil Capital’s clients to meet their Net Zero goals.
This case study discusses the strategic partnership with Soil Capital, resulting in the creation of a thriving network of over 7,000 sustainability professionals, including decision makers within strategic enterprise accounts.
At a Glance:
A hyper-targeted network of over 7,000+ sustainability professionals was built over six months
Frequently achieved over 700+ attendees to individual
webinars
Over 10 Qualified meetings booked with large enterprises such as HSBC, SAP and Arup
The Challenge
Soil Capital is an early stage startup who wanted to identify the full breadth of their ICP and stress test their product fit in a range of markets outside of the food and beverage industry.
An effective method was required to reach the target audiences as quickly as possible and engage them with content designed to convert into meetings, so that critical information could be identified and future sales operations could be informed.
"We've really enjoyed working with Xcellerate Labs and have been very impressed with what we have been able to achieve in a short space of time we have been able to engage with some very strategic clients"
"We were really impressed with Xcellerate Labs - we went from 100 Webinar Attendees to 300+ and our pipeline grew from $240k to $3.2M!"
Meetings Booked With
The Solution
Community Building: Xcellerate Labs identified Soil Capital’s target audiences and created a community of sustainability professionals to reach out to with hyper-targeted content.
Webinar Program: A series of impactful webinars were produced and broadcast by Xcellerate Labs, each focused on critical sustainability and carbon offsetting topics, aimed at educating the network and showcasing Soil Capital's innovative solution.
Audience Engagement: Xcellerate Labs leveraged its expertise in audience engagement to ensure the webinars resonated with the diverse and international target audience.
Targeted Segmentation: By segmenting the network based on specific parameters, Xcellerate Labs enabled Soil Capital to run several successful webinars targeting subsets of the network. This included specialized webinars such as one which was presented in French to cater to the French-speaking portion of the network.