Cyber-Security Client
Case Study
Our client is a fast growing Cyber Security company who have developed a leading Cloud Native Application Protection Platform (CNAPP) allowing companies to prevent and stop security risks across their software supply chains.
The solution allows users to unify their cloud security, gain complete visibility across the software supply chain, and detect, prioritize, and eliminate risk across every phase of their software development lifecycle.
At a Glance:
300-400% Increase in Webinar Attendees from 100 to between 300-400 Per Event.
Community Growth of 5000+ Prospects In 3 Months
13X Increase in Revenue - From $240k to $3.2m in Pipeline Revenue Per Webinar
The Challenge
Our client was already running a webinar programme which was delivering them high quality leads; however, numbers of attendees were low (peaking around 100 attendees). The client therefore wanted to employ innovative new techniques to improve attendance and amplify the number of high quality leads they receive.
Additionally, our client was concerned by a surge in unsubscribe rates in response to email webinar invites, which threatened their valuable marketing database. As such, an alternative method of attracting attendees was required, allowing them to continue with the webinar programme whilst being able to maintain the quality of their marketing database.
"Those who are truly passionate about webinars should definitely explore this unique approach. Reaching people can be challenging, but this method is a
game-changer!"
"We were really impressed with Xcellerate Labs - we quickly went from 100 Webinar Attendees to 400+ and our pipeline grew from $240k to $3.2M per webinar!"
The Solution
In just over three months, Xcellerate Labs established a precision targeted network of 5,000+ highly targeted prospects that fit the client's Ideal Customer Profile. This network was used to drive webinar attendees, allowing our client to preserve their own marketing database.
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Xcellerate Labs produced and broadcast several webinars on behalf of the client across social media platforms including LinkedIn, Youtube and Twitter.
Following the events, data was enriched and Marketing Qualified Leads were pushed into the client's CRM.
Results:
- Webinar attendees increased from 100 to between 300-400, marking a 300-400% increase in engagement.
- Attributed pipeline revenue surged from $240,000 to $3.2 million per webinar, representing a 13x increase.
- The client's community growth increased by 1000+ prospects per month