Agritech Client
Case Study
Agritask is a Crop Supply Data Intelligence Software Company, dedicated to instilling predictability and sustainability into crop supply for Food & Beverage enterprises.
Their SaaS platform serves as the crucial link that directly connects enterprises to growers and suppliers at the source of their value chain.
At a Glance:
293 Qualified Meetings
$10m+ Pipeline Revenue Generated
Community Growth of 7000+ Contacts Within the ICP
200-300 Attendees per Webinar
The Challenge
Agritask came to Xcellerate Labs as an early stage startup who did not yet have traction within their industry, who needed to define their 'Go To Market' Strategy and battle test assumptions around their ICP.
Over 800 food & beverage companies had already been mapped out and meetings into those companies were required with 4 different target personas including Heads of Sustainability, Supply Chain and Innovation.
It was also crucial to find the Total Addressable Market and identify all additional prospects outside of the 800 already discovered.
“Xcellerate Labs have exceeded our expectations in every way and continue to deliver meeting after meeting with great customers - we couldn't be happier"
"Thanks to our work with Xcellerate Labs we have been able to identify friction points within the sales process and quickly re-architect our product in order to overcome this, resulting in us being able to get traction within our target market far more quickly."
Meetings Booked With:
Nestle, Brewdog Mars, Cargill, Mccain, Pepsico, Heinkekan, Fifes, Bacardi, Carlseberg, Coca Cola, Driscals and many more
The Solution
Mapping Out The Market: Xcellerate Labs started mapping out the market & the various personas within the food and beverage industry, identifying target prospects and building lists of them to reach out to with personalized content. We were able to identify 2000 additional companies with vertically integrated agricultural supply chains to target.
SDR Service: A dedicated SDR quickly began booking meetings with the identified ICP, resulting in meetings with key ICP such as: Nestle, Brewdog Mars, Cargill, Mccain, Pepsico, Heinkekan, Fifes, Bacardi, Carlseberg, Coca Cola, Driscals and many more.
Community Growth: A community of 7000+ sustainability and innovation executives was built in order to distribute personalized content and attract webinar attendees.
Webinar Programme: Several Webinars were broadcast and produced by Xcellerate Labs to increase brand awareness and attract further leads.
Market Insight: In talking to many prospects, Agritask were able to quickly identify a need to rearchitect their product to minimise on friction and were therefore able get traction much more quickly because of this.